Just as your fathers and grandfathers before you, you are merely an insignificant cog in the 'bubble' of a giant machine that keeps churning out money, material goods, and power to the magnate. Every single cog in this money-making hierarchy, according to their role, rank, and ability, has a part to play.
And so, you are doomed to tread the same path as your predecessors; you might one day have enough of this tycoon, rising up against him, only to realize that he too is just a cog, equally unimportant, in the same organization. Everyone goes about his role in the mistaken belief that he is working according to his own individual plan; only the lucky are oblivious of the fact that they beat to the drum of another.
We are distracted by trivia and marginal details, selling our lives in exchange for worthless things: luxurious cars, the latest Smart phones, fashionable clothes, and expensive home furnishings. In fact, we have become slaves to material things, giving up our lives, hour after hour, in their pursuit. Then, we spend what is left of our lives trying to hold on to these things in a futile and arduous journey during which we become captive to our own consumerist desires - as trivial and meaningless as they are - inside a concrete plexus that sinks us further into loneliness, isolation, and illusionary competition.
Artist/ Kamal El-Feky